Mass Communications Agency ECO Press offers comprehensive solutions in the area of content marketing, PR, TV production and media relations. We are ready to support you in the efficient implementation of communication projects of any degree of complexity.
ECO Press is the one of the first (since 1999) one hundred percent local Ukrainian company that offers western standard services in the field of mass communication Since that time our team has implemented over 1,000 successful projects for such companies and institutions as the World Bank, DFID, UNDP, ECPA, Procter&Gamble, AVON, Kraft Foods, Philip Morris, Coca-Cola Beverages Ukraine, such global brands as Ariel, Pantene Pro-V, Сoca-Cola, Fanta, Blend-a-Med, Fairy, Tampax, Korona, Milka, Pampers, Always, Patos, Head&Shoulders, Kinder and many others, as well as for the governmental, political and civil society organizations.
We know the secret how to combine experience with innovations, creativity with the integrity of a brand book. Our services are always exclusive!Welcome to Mass Communications Agency EСО Press!
PR & REPUTATION MANAGEMENT
PR campaign planning and implementation / Education campaigns/ Public affairs / Marketing and consumer communications / Brand PR / B2B communications/ Corporate PR / Internal Communications/ Crisis Communications/ Social Communications / On-line and Off-line reputation management
Comprehensive and strategic content marketing /Content analysis /Content strategies and tactics / Creative solutions/ Design /Copywriting/ SEO-enabled copy for websites & social media/ End-to-end website development/ Infographics/ White Papers/ Content Management
Ongoing media support / Development and Implementation of Complex Media Campaigns/ Conducting Media Training/ Media Events in Kyiv and Regions/ Press conferences/Press seminars/ Press clubs meetings/ Press tours/ Media promotions and media events of any type in Kyiv and regions of Ukraine
Professional TV production and broadcasting / TV programs/ TV documentaries/ TV footages/ Corporate videos production, translation and voicing over/ TV commercials and infomercials/ All types of video content / Video production to leverage digital reach/
ILEARN PROJECT WILL HELP CHILDREN OF THE ‘EMERALD CITY’ TO BECOME SUCCESSFUL
In the end of March representatives of Coca Cola Beverages Ukraine and civil society organization Osvitoria visited their children in ward – pupils of the social rehabilitation center Emerald City in Sviatogorsk, Donetsk oblast, within the educational project iLearn. Coca Coal and Osvitoria announced the launch of this charity project in autumn last year. ECO Press team provided information support to this important activity. >>>
CONTENT WITHOUT MARKETING AND MARKEING WITHOUT CONTENT
7 KEY TRENDS OF CONTENT MARKETING IN UKRAINE
Every day we are creating content and every day the content is creating us. Irrespective of our wishes the content is forming our mindset, preferences and behavior.
In the new media era the creative and useful content can make wonders. It will be spread with a space speed – it will be reposted, shared and copy-pasted. But how it will help its creators to achieve their goals?
Why an interesting content sells rarely, and why sale-oriented content is often dull? Timophiy Prokopenko, CEO of Mass Communications Agency ECO Press reflects on it in his blog. >>>
NEW WEBSITE OF MASS COMMUNICATIONS AGENCY ECO PRESS MOVED TO A NEW URL ADDRESS ECOPRESS.AGENCY
Mass Communications Agency ECO Press is glad to welcome you at its new address www.ecopress.agency . From now on our website will live here. When people move to a new apartment in real life, they usually make repairs, and we also slightly update the design of our sight to make it more adaptive, friendlier to mobile devices and search engines. Our website appeared quite a long time ago, and now it is high time to renovate it. Of course, we will not place all our projects on the site – there are more than 1,000 of them – but for our friends and clients we launch ‘Historic Galleries’ on the ECO Press website (please, see Photo/Video section), where we are going to place the galleries with our projects implemented back in 1990-s and early 2000-s that have become a part of mass communications history in Ukraine, under the hash tag ‘Our History’. >>>
ECO Press is one of the first local Ukrainian companies that has been providing Western standard services in the area of public relations and mass communication since 1999.For almost 20 years of intensive activities the ECO Press team has implemented more than 1000 civil society, political, economic and social projects.
ECO Press is providing comprehensive consulting and exclusive services in the area of mass communications. >>>
In 1999 Ukraine celebrated it eighth year of independence. Economy managed to overcome hyperinflation, saw the first signs of stability and the consumer market started to revive. World renowned companies and famous brands started to actively come to this market.
In 1999 a group of Ukrainian managers of international companies developed a joint idea to build a new type communications agency in Ukraine >>>
ECO Press combines the experience of the best professionals in the area of public relations, advertising, press, TV and new media. The long standing experience, personal professional level and extensive personal contacts of our employees ensure the strategic development and efficient implementation of the most challenging projects >>>
PR SUPPORT PROGRAM FOR ‘PAMPERS WORLD OF BABIES IN UKRAINE’ has been organized by ECO Press agency in order to boost dramatically awareness of Pampers’ Baby development Equity in Ukraine The approach of PR support has been to combine the endorsement of professional influencers with the opportunity provided by Pampers mobile exhibit “WORLD THROUGH THE EYES OF CHILDREN” which brings the experience to life and which become a real point of attraction for the media and consumers. Thanks to its innovative approach it has been created an excitement in the general public and provided an excellent news opportunity for the journalists.
“Flower Composition Show – The World of Modern Woman”. Tampax used in the flower compositions that have been created by the best Kiev florists. The names of flower compositions reflected dynamic, emotional, stylish, tender and active life of a modern woman (e.g. – Bright and Fresh Morning, Dynamic and Busy Day, Feeling of Friday Night, Soft and Tender, etc.). Wide coverage of product massages in mass and targeted media has been achieved through the use of non-standard approach, organization of an interesting event and extensive media relations performed by ECO Press agency.
TV Documentary "Social Assistance System Modernization"
Camay New TV Star Look. The idea behind this PR support campaign was rather innovative and unusual. ECO Press made cross-promo arrangements with Natalie (the most popular women’s magazine in Ukraine) and leading TV channels. Photos of the most beautiful TV anchor women made by Alexander Morderer (winner of international fashion photo contest) were published in the Natalie under the slogan “New TV Star Look” and were published there till December 2001, followed by the page with the condition of a contest for the readers. The readers were supposed to participate in the contest and choose the TV anchors they like most of all in three categories “The most attractive”, “The most charming” and “The most elegant”. It was announced in the magazine that the winners would receive more than thousand prizes from Camay and a super-prize – a romantic tour for two to Paris. The contest results were summed up at the photo exhibition organized at Kyiv City History Museum, the winning TV anchors were determined and awarded with prizes (diplomas). The winning anchor woman in all three categories was announced “The most romantic face of Ukraine TV” (Alla Mazur, 1+1 TV Channel). The winner of super prize among the readers was also announced and received a super prize. The ceremony was attended by national press and TV journalists and then covered in the corresponding media.
Efes Ukraine Brewery beer brand launch On February 2001 ECO Press organized a PR action to communicate the launch of Chernomor beer brand, produced by Efes Ukraine Brewery, in Odessa and a reception with the participation of Odessa local government officials, representatives of business community, mass media and Chernomor dealers. PR support included the shooting of a video film about the Chernomor Brewery, press kit development (press release, history of Efes Ukraine Brewery, beer history facts, photos, etc.), organization of the press conference for Odessa regional and national media and the reception which took place at “Europe” restaurant of the Expocenter of Odessa Sea Terminal.
"Quality without risk"project. The years of 1999-2000, Ukraine. All companies are facing a big problem – counterfeits of the famous brands. The amount of counterfeits is up to 30 percents and they undermined trust to the popular brands. Procter&Gamble in cooperation with the Consumers Rights Protections Committee initiate a program to fights counterfeits under the slogan “Quality without risk”. Certificate of producer handed to the honest traders who participated in the program. Special mobile laboratories tests the products directly on the markets An informational PR campaign is implemented by ECO Press. As the result fake company products disappear from the market.