KINDER LOOKS FOR SMILES: PROMO CAMPAIGN BY FERRERO

For 5 months up to two million Kinder chocolate lovers selected new “faces” for the wrapping of their favourite product.

Instead of professional models, the campaign attracted 5 thousand Ukrainian children.

This unique opportunity was provided by the Ferrero – a manufacturer of extremely popular Kinder chocolate. Under the terms of this promo campaign, parents could post photos of their kids on the website, while its visitors openly voted for the best candidates.

100 professional photo sessions and over 4 thousand unique presents waited for the participants of the promo event. 6 lucky winners could find their own images on promo packages of Kinder candies.

The ECO Press team contributed to the development of photo and video content, produced TV spots for the leading national channels, and provided PR support to the promo campaign.