PROCTER & GAMBLE: COMMUNICATION SUPPORT TO CORPORATE AND CHARITY P&G PROJECTS IN UKRAINE

 

ЕСО Press Mass Communications Agency  provided communication support to a number of Procter & Gamble corporate and charity projects in Ukraine such as:

  • Opening of  the  first Procter & Gamble Distribution Center in Ukraine (Lviv region) – strategy development, contacts with local officials, opening ceremony  and  press conference event management, media relations, TV content production etc.;
  • “Quality without Risk” – an educational program on the response to fake products (in cooperation with the State Consumer Rights Protection Committee at the State Standardization Committee of Ukraine and oblast public administrations in 5 oblasts with the participation of Procter & Gamble Ukraine) – the project strategy development, implementation of over 20 seminars, press club meetings, press conferences, TV production;
  • “Blend-a-Med – Healthy Ukraine” (Procter & Gamble Ukraine and Ukrainian Dentists’ Association with a support from the Ministry of Education and Science of Ukraine) – project strategy development, organization of press club meetings and press conferences in 12 regions of Ukraine;
  • P&G 10 Years  in Ukraine Celebration – strategy development, government relations, reception  for government official and national  press conference  management, media relations, copywriting, TV content production etc.;
  • P&G Ukraine new office opening ceremony. Participants to the official ribbon-cutting ceremony included Mr. Robert A. McDonald (on the picture), then Vice Chairman Procter & Gamble, Global Operations. ECO Press team organized media relations and TV Production;
  • PR support to P&G purchasing a world-renowned hair care company Wella/Londa. ECO Press implemented  and communicated  high profile event to officially introduce P&G Beauty in Ukraine with the focus on Wella/Londa products;
  • PR activities to  support  P&G Ukraine  production facilities in Boryspil (Kyiv region), and Ordzhonikidze  (Dnipropetrovs’k region), specifically the Procter & Gamble Manufacturing program  “Social Partnership for Ordzhonikidze City Community” – relations with the local opinion leaders, implementation of all media events, development, production and distribution  of video, print and web content;
  • Communication support to “Healthy Children of Ukraine”  – P&G key donation program in Ukraine. Its main purpose was to provide help to babies born with health abnormalities by purchasing and installing unique medical equipment into different institutions of children health care throughout Ukraine. For the 10 years of project realization P&G contributions within ‘Healthy Children of Ukraine’ key charity project have already made up USD 1.3 million. ECO Press did it’s best to make this activity more visible and generally recognized; it included strategy development, organization of the national and regional press conferences, video, print and web content production and distribution. All charity acts were broadly covered by the national and regional media.

In addition, the ECO Press team implemented multiple marketing projects and provided informational support to the world renowned P&G brands, such as Ariel, Bonux, Tide, Pantene Pro-V, Blend-a-Med, Camay, Fairy, Clairol, Head & Shoulders, Tampax, Pampers , Always, and others.