“Share Part of Your Heart” was the title of the charity program aimed at generating funds to procure new medical equipment for the Centre for Paediatric Cardiology and Cardiac Surgery.

It was jointly organized by the International Charitable Organization “Child’s Heart” and popular brands Ariel, Tide, Gala, Dreft, Lenor, Fairy, Mr. Proper, and Comet; a part of revenues of these P&G brands were donated to support little patients with cardiac issues.

510 thousand hryvnas, raised during the event, were spent on up-to-date computer equipment to be installed in the Scientific and Practical Centre for Paediatric Cardiology and Cardiac Surgery at the Ministry of Health of Ukraine.

The ECO Press team provided communication support to the project at all stages of its implementation, including strategy and tactics development, healthcare relations, involvement of opinion leaders and celebrities, announcements, management of media events and ongoing media relations, development and distribution of video and web content.