One of the acknowledged leaders of the Ukrainian chocolate market – TM “Korona” (the Crown) by Kraft Foods Ukraine (currently Mondelez International) has launched the first-ever chocolate festival in Ukraine.
The chocolate celebration lasted in Kyiv for three days. Residents and guests of the Ukrainian capital witnessed a spectacular event, where everyone could discover the magical world of chocolate. At the Korona Festival the participants plunged into the charming “chocolate” atmosphere, observing creation of sculptures made of black and milk chocolate, learning the secrets of origin of true chocolate, attending the chocolate boutique, communicating with the “Aztec God of Quetzalcoatl”, and simply enjoying the taste of chocolate.
In the course of the festival the chocolate craftsmen set a new record with the largest chocolate bar (3 tons, 4 m long and 2 m high). This record-breaking “Korona” bar was registered in the Ukraine’s Book of Records.
The ECO Press team ensured full communication support of the festival, including strategy development, promotion, content development and dissemination, media relations, organization of media events, TV production, post-coverage and monitoring. The overall media coverage included over 50 TV spots (over 16 million viewers), 40 publications in printed media (5 million copies), as well as broad coverage on the radio and in Internet.